Poland’s BBC Tourism Campaign Reaches 15.8 Million Television Viewers

On 4 November, the Polish Tourism Organisation announced that its international campaign with BBC had reached 15.8 million people through television activities. The campaign also generated 35.4 million advertising impacts, while its digital and social media activities promoted Polish cuisine, culture and travel destinations. No campaign budget was disclosed. HPC can support destination marketing, international PR and B2B promotional campaigns.

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